Analysis and Prognosis of the promotion environment through
Business Field, Consumer Insight, Media Analysis.

Analysis - Market, Consumer, Media

Setting the Message and the Direction of the Issue and Establishing the Goal
through the Analysis of the promotion environment.

Strategy - Message, Issue, Goal

Planing a reasonable On/Offline Program
to deliver the message to reach the target.

Planning - Program, Tool

Proceed the Press Release, Feature Article, Interview,
Column, Press Conference, and Publicity.

Publicity - Process